Tools & Resources
ACS is here to support your advocacy and communication initiatives!
Not sure how advocacy really works? Struggling with media outreach? Explore the tools and resources below for practical guides, expert tips, and clear, actionable advice to help you meet your goals—without the headaches. So whether you’re just getting started, deep in the middle of a project, or wrapping one up, ACS has got you covered.
We’re always adding fresh, useful content—check back often to stay up to date!
10 Tips for an Effective Communication Approach
12 Tips for Community Engagement
Collaboration Glossary of Terms
Communication Channel Guide
Complete Media Guide: Templates, Tools, and Guidelines
Crisis Communication Strategy Worksheet
Dirty Dozen of Strategic Communication
Early Care and Education Glossary
Earned Media Timeline
Health and Human Services Glossary
K-12 Glossary
Key Terms for Working with the Media
Leveraging Social Media to Move Messages, Engage Your Champions, Grow Supporters
Measuring Your Communication Impact
Medicaid Glossary