As part of an overall goal to educate and engage priority audiences regarding the purpose, value, and role of the workforce development boards, the Centralina, CharlotteWorks, and Gaston County Workforce Development Boards wanted to create a formal plan for helping board members become effective spokespersons and ambassadors. Existing board members represent various sectors of the community and this is an opportunity to leverage their knowledge and networks to advance workforce development boards as a go-to resource.

 How we did it: ACS facilitated strategy sessions with key staff and board members to form the basis of a plan to leverage board members as spokespersons, as well as develop consistent messaging and related communication materials for the workforce development boards.

Outcomes: Centralina, CharlotteWorks, and Gaston County Workforce Development Boards now use consistent messaging that highlights their work. These boards also proactively engage board members to speak in the community as board ambassadors.