REFOCUS: A New Lens for Leading Through Crises

At ACS, we don’t just build tools—we refine them. When we find new approaches that help organizations, we integrate them into our resources. ACS has updated its Crisis Communication Worksheet with a reminder to REFOCUS: a powerful, step-by-step mindset tool designed to help leaders pause, regain perspective, and communicate with purpose when the pressure is on. It’s not just about managing the moment—it’s about leading through it. This addition reflects ACS’s ongoing commitment to evolving and improving our tools based on real-world experience! Check out the updated Crisis Communication Worksheet here!