Helping Smart Start Tell a Smart Story

ACS President Lori McClung recently coached close to 100 executive directors, communication directors, and board chairs from NC Smart Start partnerships in the art of crafting a compelling story about their organizations. As part of the Smart Start conference in North Carolina, Lori taught her workshop attendees how to effectively frame messages about early childhood in ways that increase public engagement. Participants left with new tools and practices to make powerful connections with their communities when telling the Smart Start story. You can check out some of the tools here: Giving Jargon the Boot Worksheet; Using your personal networks worksheet; and ACS Dirty Dozen Strategic Communication.