Former Advocacy & Communication Solutions, LLC (ACS) client Wisconsin Alliance for Infant Mental Health (WI-AIMH) has found recent success with their communication and advocacy efforts.
WI-AIMH Executive Director Lana Nenide recently appeared on a panel hosted by Milwaukee PBS and Milwaukee Area Technical College called What Matters Most: Your Child’s First Five Years, a program designed to help parents of young children and family caregivers understand the vital role they play in a child’s development. This discussion aired on April 9, 2017. In addition, WI-AIMH has been increasing their advocacy efforts by writing and meeting with members of the Wisconsin state legislature to discuss the importance of the early years for children.
WI-AIMH strives to promote social and emotional wellness of infants, young children in the context of the most important relationships. Given the small size of the organization, Lana understands that strategic communication is the key to WI-AIMH’s success statewide.
In 2015, WI-AIMH asked ACS to develop communication materials and a strategy to raise the organization’s profile as a content expert and increase awareness about infant mental health in the state of Wisconsin among policymakers, the professional community, and families. ACS did this by leading a strategy session with WI-AIMH staff and board to inform communication goals, strategies, and activities, as well as an actionable timeline. ACS also developed messaging guidance to improve communication to target audiences. Armed with an intentional communication plan, WI-AIMH has begun to raise their profile in Wisconsin and nationally with media appearances like this on PBS. To learn more about ACS’ work with WI-AIMH, click here.