February 27, 2018
ACS client creates a research-based communication strategy and commercials to increase awareness of high-quality early learning
In May of 2017, The Franklin County Department of Job & Family Services (FCDJFS) in Columbus, Ohio contracted with Advocacy & Communication Solutions, LLC (ACS) to lead and develop their Early Learning Media Campaign between May and September 2017. The purpose of this campaign was to help advance communication among two target audiences– parents and home and center based child care providers in Franklin County about the importance of high quality early learning—specifically the importance for child care providers to become quality rated via Ohio’s Step Up to Quality system and for parents to seek out star rated providers when looking for child care options. Based on local qualitative and quantitative research and planning with FCDJFS leadership two commercials were produced which featured local parents and child care providers to help leverage existing FCDJFS outreach. ACS has continued work with FCJDFS for 2018 to build on the work in 2017 and will have more to share in the coming months about the evolution of this critical work. See the commercial focused on parents here https://www.youtube.com/watch?