Summer might feel like a good time to slow down: legislators are on recess, offices are working at a slower pace, and people are taking vacations. It’s a perfect time, however, for you to sharpen your communication tools and ramp up your engagement strategy so you’re ready to hit the ground running in the fall.

Remember, engagement and communication go hand-in-hand. You certainly can’t engage your audiences without an effective communication strategy.

You can be asking yourself: how do I deliver the kind of communication that rallies the masses behind our cause? What resources do I need to be successful? Where do you start?

ACS breaks it down for you here.

Continue reading below or download the PDF.

Featured in the Summer 2021 newsletter:


Communication Community Engagement

What You Say Matters, So Start with Communication First

Remember that vintage Head & Shoulders commercial that appealed to paranoid consumers who had dandruff by saying, “Because you never get a second chance to make a first impression”? The time-tested adage applies to communication as much as it does interpersonal relations. That’s why it’s critical that your messages and communication vehicles grab attention as much as they align with your goals.

Strategic communication is purposeful, informed, deliverable, and measurable. Thinking strategically about your organization’s communication will help you connect with your audience in a targeted way, use informed approaches to deliver your message, and achieve the maximum impact with respect to your capacity.

Get started by setting your strategy:

communication strategy

bonus tip 1

Next, draft your messages by pondering these questions:

draft message

memorable message

Community Engagement: Is It a Process Or an Outcome?

Actually, community engagement is both a process and an outcome. 

It’s a process organizations and individuals use to educate voters/supporters/decision-makers about their cause, mission, or issue and entice them to support it.  It’s the rallying cry.

It’s an outcome when people are willing, ready, and able to get behind that cause’s shared vision and take action.

Before you begin, determine the specific goals or objectives to be achieved. Have a clear understanding of why the strategy is being implemented and how the strategy will be executed.

Now get started:

get started

Check out 12 Tips for Community Engagement for these 12 tips and more

bonus tip 2

Community engagement is rarely easy, but it is a powerful way to change lives and futures in your community. By following these tips and best practices, you increase your chances to successfully engage your community and make lasting, positive changes on the issues you care about.

ACS has spent the last 17 years defining and refining the skills of communication and engagement. There’s a whole section on the ACS website dedicated to the numerous tools created by our team. If you need more help to take your communication and engagement strategy to the next level, visit our website at advocacyandcommunication.org/tools-resources.

five goals of community engagement

Want More?

Want to learn how communication, strategy development, advocacy, or capacity building can move your organization forward? Need an expert for training sessions or conference presentations?

Contact one of our team members, call toll free at 1-877-372-0166, or visit our website at advocacyandcommunication.org.

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